← Home

If you send a newsletter and your unsubscribe link requi...

@date=2011-09-23
@tags=google-plus-post

It is simple:

If you send a newsletter and your unsubscribe link requires me to log in, fill out a form, or do anything for that matter, I go back to the email and just mark as spam.

If you are too lazy to make it easy to opt out, I am too lazy to help you with your email deliverability.

Unsubscribe links should be one click, easy to find, and not waste my time.